the soupmenu

This is dedication. Yesterday, at one of the 171 NY Starbucks, they were doing construction. With this many stores in the city, and another starbucks a whopping.. 98 feet from the closed one (yes you can even see the other starbucks from the door of the first) you would think that this would not be an issue to the average consumer. Yet starbucks did something nice. They actually were handing out free coffee at the door for anyone walking by.

Did they need to do this….no
Did they make money doing this….no
Did they create a positive impact upon people’s days….yes

My favorite newish publication, GOOD Magazine, has partnered with your local Starbucks. Their joint effort is GOOD Sheets. These are wonderful little pamphlets from good magazine which are given away for free at Starbucks. This is great partnership which should increase the reach of good magazine while showing another positive community effort from Starbucks. The content in the pamphlet is of traditional GOOD Magazine quality and includes some great infographics. While the business world always speaks of aiming for ‘win-win’ partnerships, I say few actually happen. I believe this is a great example of one.

Make sure you pick up the inaugural issue so they keep on creating these great micro-magazines!