Peter Knocke is a Design Director and Digital Strategist in NYC. With robust design leadership experience across agency, in-house, and entrepreneurial environments, Pete strives on guiding multidisciplinary teams to reduce complexity in modern systems and interactions. His work is driven by curious research, constant iteration, and open communication.
Aided in the creation of a joint tech and design experience platform to speed up testing, design, and development across the firm’s 22 brands.
Architected and designed a platform MVP to connect high achieving students to rare job opportunities. Design and development time from product workshops to site launch was under two months.
Truven Health Analytics
Rebuilt a healthcare cost estimation tool to better match employees to proper insurance coverage. Crafted a UI toolkit to then be applied to 70 additional healthcare data products.
Additionally, he has worked with a vast array of organizations such as Whirlpool, GE, Eli Lily, Dow Jones, Android, Adult Swim, Truven, Cartoon Network, and NBC tackling challenges covering all aspects of digital design.
View Work Samples
Founded a jewelry company that leverages 3D printing to create unique objects with virutally no inventory and distribution costs.
Specials on C
Transformed a vacant physical space into a prototype storefront for temporary artistic, entrepreneurial, and community expression.
Pete is an avid educator and mentor who has instructed numerous UX and Strategy courses at General Assembly and the Huge UX School. At times, he writes on the intersection of design and business through articles such as Scanning the horizon, Consume, Consume, Consume, and Life in the Seams.